Monday 31 January 2011

GRAFFITI: BERLIN

As New Balance want to raise awareness within the UK trainer lifestyle market I thought it was relevant to post my graffiti photos taken in Berlin. They help show the urban, street lifestyle that New Balance need to somehow portray with their own trainers to help appeal to younger 'Tier Two' consumers.

Some of the graffiti is really interesting and, rather than people just marking the street, some are like works of art. They are planned out and would have taken a long time to create.
















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