NEW BALANCE PRESENTATION

Here is a copy of our presentation featuring our ideas that we pitch to New Balance tomorrow morning. It gives an oversight into our research and the trend tracking of our Opinion Former and features the details of our campaign idea and how we plan to communicate our idea out to consumers

RESEARCH VIDEO

VIRAL VIDEO

TREND TRACKING

Here are a collection of images documenting the different outfits that Si wore with his New Balance trainers. These images show outfits worn every day (for University, out in the city etc) on nights out and also to the gym.
Although Si had the New Balance trainers for just under four weeks he managed to only find ten different outfits that would go with the colour of his trainers. This means that most of these outfits were used more than once throughout the trend tracking process.

WEEK SEVEN - MEETING MINUTES