Tobias is a massive Adidas fan, he even said that he would see it as his religion, and he said to help with his buying decisions he doesn't tend to look in magazines. He also said that he didn't feel that TV adverts made much difference to him and as a 'Tier One' consumer for Adidas he liked to feel that he gets his inspiration from somewhere different to other consumers. This is when he mentioned how he had got his recent trend inspiration from films, in particular the Warner Brother's film 'The Firm' set in the 1980s and featuring a lot of Adidas products. He said that from this, he has noticed that Adidas has started to focus more on their Trimm Trab style, and he currently loves the 80's chunky, colourful trainer vibe.
Here are some images of Adidas' Trimm Trabs, featured heavily within the film, the soles are thickers, the colours are more old school then recent fluorescent colours and they have a definite nostalgia of when we were young.
"I love them because they are retro without being predictably retro. They are old but not old enough that everyone is wearing them as 'retro' is in. I don't like to be the same as everyone else with my shoes, I like to stand out. I get bored of things when everyone starts to get them, and I think that 80's retro is something that could really hit off." (Tobi)
Here are some images from The Firm and the film trailer to give a feel of the fashion and trends used within the film.
No comments:
Post a Comment