This short video shows a variety of ordinary people in their Nike trainers doing impressive sporting tricks. This portrays the message that Nike is for the best of the best and can help you achieve your goals. The advert also involves consumers within the campaign which is a smart idea to help build consumer relationships and build a trust in the brand.
"Run. Jump. Skip. Pass. Train. Toss. Ride. Flip. Nobody Does it like you do. Whatever you're after or wherever you're going. Nike will take you there Free your stride. Free your style. Free yourself."
-Nike
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