In August 2010 New Balance collaborated with bloggers at Project 4000 for people to design their own template for a pair of NB trainers.
I know that everyone is doing / have done this but I still think it's interesting for a brand such as New Balance to create a campaign like this as I see them as quite plain or set in their ways in terms of design and colours. This is a good campaign for them to get consumers involved and it's a pretty sure thing that the trainers are going to sell if a consumer has designed them themselves.
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