Just a little video capturing the main aspects of New Balance's life as a brand so far...
New Balance has now been around for over 100 years (one hundred and five years to be exact) creating and designing innovative trainers offering support for the foot. Their innovative ideas allowing them to become the first company in the trainer industry to provide such support for the foot.
They not only offer half sizes in all of their products but also different widths for any sports or running trainers, creating a near perfect fit for feet of all shapes and sizes. By becoming the first trainer brand to realise the potential of offering'perfect fit' shoes, that supported and looked after your feet as you wore them, New Balance immediately positioned themselves as innovators within the market.
New Balance's main focus has always been on their running shoes; as this is where they found success, and seen over and over again within their advertising campaigns. They intend to stick to their heritage through all new products and even when promoting their lifestyle trainers the company is still seen to include running wherever possible within the campaign.
So while they continuously promote the running aspect of their brand it seems that their lifestyle trainers get a bit left behind; especially in the UK where they are still to hit the public full-on.
So while they continuously promote the running aspect of their brand it seems that their lifestyle trainers get a bit left behind; especially in the UK where they are still to hit the public full-on.
So our aim for this project is to create a communication strategy that will raise awareness, within the UK, about their lifestyle trainers and help them on their way to reach the popularity and hype that the brand receives in the USA and Japan.
No comments:
Post a Comment