CONVERSE

A collection of Advertising Campaigns that Converse have recently released to help analyse how the competition are using their advertising to its best ability. I felt it was relevant to show what converse are currently doing as they are a very popular brand within the UK market and, although their shoes are very different from New Balance, they are seen as a main competitor because of this popularity.

Here, for their 2011 Campaign, Converse shoes are shown on some kind of adventure told throughout the images of their campaigns. The use of different photo effects such as the use of black and white and giving the images almost a grainy feel go well with the story of the campaign.