...Looking at the descriptions of Malcolm Gladwell's Key Personas and Roger's Diffusion of Innovation Curve, we wondered whether there was anyone we knew that stood out as embodying one of these personality traits.
As it so happened, there were a number of people who stood out and would equally be suited for this project. In order to ensure they were 100% right, we created a tick-list to highlight the 3 best options.
Below features a copy of the tick list we created and filled out after having a brief chat with all 7 of the candidates:
Two males, both Connectors, and one female, who fitted the Maven description, were chosen as the best options and subsequently communications began to gather information and pictures of their lives to create moodboards to submit.
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