ADIDAS x INTEL: AN OFF THE WALL IDEA

In conjunction with Intel, Adidas have launched the Adidas adiVerse Virtual Footwear Wall, completely interactive virtual program that catalogs more than 8,000 of Adidas' footwear retail products.
To begin the adiVerse experience, a consumer can simply walk near the adiVerse Wall, and the program will determine your sex. From there, what you want to explore is up to you; adiVerse allows you to see all of Adidas’ footwear, with 360-degree touch-screen viewing as well as product information and marketing content available for viewing. The user can then request to physically view products using the display, the request is sent to a mobile tablet device  which each store assistant will have to hand.

I first found out about this new concept for visual merchandising from an article found in Drapers, seen below. I thought that this concept was really interesting and that it was good to see a lifestyle brand collaborating with a brand thats different to what you would consider as the norm. It makes sense to collaborate with a technology brand to be able to keep up with todays consumers who expect interactive experiences with brands when they go shopping.

The videos below introduce and explain the cirtual wall in more detail. I think this is a brilliant idea! And as visual merchandising is something that New Balance tends to be a bit lack lustre in  for the UK I think campaigns such as this are perfect to take inspiration from to bring something more interesting into stores to help consumers interact with the brand on a higher level.