New Balance 2010/11 Advertising Campaign
Current advertising used by New Balance found in …………….
This advert seems relevant for the brief, in terms of appealing to our tier 2 Opinion Former, as it is set out in a street style with graffiti in the background and the trainers placed into a street background as though they are rebelling.
It is similar to ad campaigns seen from competition such as Addidas and Converse which are seen as more established lifestyle trainer brands than New Balance. Following advertising such as this will help New Balance to establish themselves as popular lifestyle trainers within the more common tier 2 and tier 3 consumers but could also result in New Balance loosing their heritage and main feel of the brand.
The slogan used, “Classic Then. Classic Now” highlights the brands values of heritage and classic and simple designs. Current adverts such as these further highlight how any ideas developed throughout this project must not shadow or hide the brands values.
If possible I must aim to highlight these values further, but in a way that will appeal to similar consumers to my Opinion Former.
This advert seems relevant for the brief, in terms of appealing to our tier 2 Opinion Former, as it is set out in a street style with graffiti in the background and the trainers placed into a street background as though they are rebelling.
It is similar to ad campaigns seen from competition such as Addidas and Converse which are seen as more established lifestyle trainer brands than New Balance. Following advertising such as this will help New Balance to establish themselves as popular lifestyle trainers within the more common tier 2 and tier 3 consumers but could also result in New Balance loosing their heritage and main feel of the brand.
The slogan used, “Classic Then. Classic Now” highlights the brands values of heritage and classic and simple designs. Current adverts such as these further highlight how any ideas developed throughout this project must not shadow or hide the brands values.
If possible I must aim to highlight these values further, but in a way that will appeal to similar consumers to my Opinion Former.
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