AS YELLOW AS THE SUN

Today we had the good news that our New Balance trainers had arrived so we finally got to take them to our Opinion former Si.

We surprised him with classic U420BNA in yellow and blue, he had also chosen U410BRY's in red and 410s in black and blue but lucky for us we had received trainers that were 

"as yellow as the sun" 

as Si said himself.

Hopefully the yellow will help Si to stand out in his New Balance and give him an edge over other consumers wearing competitor trainers. The inclusion of the blue also enables individuals to easily see the large N on the side for New Balance to help raise brand awareness within the UK.