New Balance 2010/11 Advertising Campaign
Current advertising used by New Balance found in …………….
“New Balance Lifestyle combines classic designs from the past with bold ideas from the future. We create shoes that celebrate heritage, craftsmanship, innovation, imagination, and our deeply held belief that grey is beautiful.”
The text featured within the advert highlights the main values of New Balance and a black and white campaign with hints of colours on the trainers adds to the feeling of simplicity that they are trying to portray.
The “belief that grey is beautiful” shows the love of simplicity and classic looks that New Balance continuously uses for their trainers, using plain colours such as black, grey, white, blue and burgandy (which can be seen in the advert).
“New Balance Lifestyle combines classic designs from the past with bold ideas from the future. We create shoes that celebrate heritage, craftsmanship, innovation, imagination, and our deeply held belief that grey is beautiful.”
The text featured within the advert highlights the main values of New Balance and a black and white campaign with hints of colours on the trainers adds to the feeling of simplicity that they are trying to portray.
The “belief that grey is beautiful” shows the love of simplicity and classic looks that New Balance continuously uses for their trainers, using plain colours such as black, grey, white, blue and burgandy (which can be seen in the advert).
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