Adidas and Diesel have collaborated many times in the past, but in 2009 they collaborated in the opposite way to which would be expected. We would expect them to collaborate in terms of trainers, with Diesel creating the designs, but instead Adidas have helped design and create a range of denim jeans for both men and women. This fresh, new concept aimed to attract lifestyle customers to purchase the Diesel brand.
After this successful collaboration the pair or brands put their thinking caps on once again and created a limited capsule trainers collection.
The limited edition collaboration is enough to make any sneaker freak rush down to Diesel with these new understated designs. Although subtle, there are still undertones of Diesel's cheeky nature with streaks of bright colour present.
These had a large presence within the store in Nottingham; taking over the window display, stopping consumers in their tracks to have a look at the collection.
"The heritage of the two brands will come together, applying our spirit on Adidas classic kicks"
Renzo Rosso (Founder)
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