I found this interesting collaboration between the sportswear brand Gola and a UK based design duo Tado. They collaborated for Spring/Summer 2010 to create vibrant new designs, with the use of retro colours and characters. These designs were then put on to items such as Gola's classic Redford bag, high and low top trainers and clothes for both men and women.
The use of these vibrant colours creates a perfect look for Spring/Summer and complements Gola's love of quirky designs.
Gola, as a competitor for New Balance, seem to be quite similar; they also tend to focus on their British heritage and have been around for a similar amount of time. This makes them quite an interesting brand to look into in terms of what they have done to create a higher awareness within the UK market, especially as many of the aspects they wish to present to consumers are similar to New Balance.
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