As part of a recent campaign New Balance competitors Nike have released a viral movie called 'The Black Mamba' featuring famous American basketball player Kobe Bryant.
Directed by Robert Rodriguez this viral uses a host of famous faces to keep consumer interest and builds a story behind this particular campaign; which will help consumers feel more involved and ultimately make them want to buy the products a lot more.
Directed by Robert Rodriguez this viral uses a host of famous faces to keep consumer interest and builds a story behind this particular campaign; which will help consumers feel more involved and ultimately make them want to buy the products a lot more.
Although this kind of large scale video will not work for a understated brand like New Balance, it is good to know what other competitors are doing in terms of viral as it is a platform that will reach many of the right consumer groups.
Some kind of lower budget video would be much better for New Balance and it is obvious from what Nike and other competitors have created that a story is key when it comes to a good and successful campaign.
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