LETS MAKE EXCELLENT HAPPEN

This new advertising campaign, releasing this week, for New Balance introduces New Balance 890s; with RevLite technology.

The campaign titled 'MAKE EXCELLENT HAPPEN' is designed to motivate and inspire active consumers to reach a new level of personal performance; a new level of excellent.

The video below shows the TV campaign that will be released world wide featuring a New Balance track built at Pier 54 in New York, where New Balance athletes celebrate competition as a way to inspire themselves and others to achieve new levels of performance.

PRINT FOR LETS MAKE EXCELLENT HAPPEN:

'Excellent is built from the ground up.

Excellent proves itself every day.Excellent raises the bar, and dares us all to raise it higher.

New Balance: Lets Make Excellent Happen.'

Below are some examples of the print advertising featured for this campaign, showing New Balance's large focus on running. So while this could seem like quite an interesting campaign in terms of their running shoes; it is not very helpful for their lifestyle shoes, and in turn our brief.