New Balance have collaborated with Drew Nyssen who designed the New Balance ST33s. He designed the trainers to look like fish, taking inspiration from 'fish scale' leather used for women's couture handbags.
To follow this idea through to the brands visual merchandising the trainers were placed into fish tanks and aso in ice, a though they were on fish counter.
To follow this idea through to the brands visual merchandising the trainers were placed into fish tanks and aso in ice, a though they were on fish counter.
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