Friday 11 March 2011

RETRO TRAINERS

After discovering that 80's retro was a trend from our focus group with Si Mason's housemates Caroline looked into retro trainers that other brands have created to see if any of these designs could be incorporated into our New Balance campaign.


The pastel colours are very summery and 80's however this makes the shoe very feminine.






This is much more manly while the colours still have a dulled 80's retro vibe. The chunkiness is different to New Balance's current small and sleek Hi Tops, so could make an interesting range.



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